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Clay

NativePrivateUpdated November 3, 2026

AI GTM data-enrichment/sales automation platform

CEO
Kareem Amin
Founded
2017
HQ
New York, United States
Total Funding
$392M
Employees
201-500
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Sales Tools
43.0Bluescore
Momentum—
Market MapLocked
Rank change (7d)-3

Products & Offerings

Clay Platform (Tables & Waterfall Enrichment)

Spreadsheet-style GTM workspace that layers data from 250+ providers in sequence (waterfall enrichment) to find, enrich and act on leads and accounts.

PlatformEnterpriseFlagship

Claygent

AI research agent that browses the web to answer custom account and contact questions at scale; it has passed 1 billion runs.

PlatformEnterpriseCore Platform2023

Audiences

Unified GTM data layer that runs unlimited people and company searches and enriches records imported from CRMs and data warehouses.

DataEnterpriseHigh Growth2026

Workflows

Node-based visual canvas for building, running and troubleshooting complex GTM plays with branching, code and agent steps.

PlatformEnterpriseBeta2026

Inbound SDR Agent

Agentic seller that enriches inbound visitors, qualifies them by voice, demos the product and routes qualified leads to reps.

EnterpriseEnterprisePreview2026

Executive Summary

What they do

  • GTM data platform that combines 250+ enrichment providers with AI web research
  • Claygent AI agents research accounts at scale and automate prospecting tasks
  • Audiences data layer and visual Workflows canvas to build and run GTM plays

Why it matters

  • More than 17,000 customers, including Anthropic, OpenAI, Stripe, Google, Siemens and UPS
  • Raised $115M Series D at $7.1B valuation led by Wellington, September 2026
  • ARR passed $100M in December 2025 after roughly 4x revenue growth that year

Best fit

  • Revenue operations and GTM engineering teams that build custom prospecting and enrichment workflows
  • B2B companies that want waterfall enrichment across many data vendors from one platform
  • Enterprises that want to enrich CRM and warehouse records and launch signal-based campaigns

Watch-outs

  • March 2026 dual-credit pricing makes it harder to forecast total spend
  • Getting full value usually takes skilled GTM engineers, not ordinary sales reps
  • Fast product changes and legacy plan migrations may disrupt existing workflows

Latest News

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Analyst VerdictShortlist

Clay has become the default orchestration and enrichment layer for many modern GTM teams, with strong revenue growth, deep funding and well-known enterprise customers. Buyers looking at sales data enrichment or AI prospecting should shortlist it, and should model credit consumption and staffing needs before committing. Newer agentic products such as Workflows, the Clay Agent and the Inbound SDR Agent are still in beta or preview, so judge them separately from the proven core platform.

Signal Provenance

Latest observation date and source for each signal category

Signal CategoryLast UpdatedSource
Funding Signals
Last funding round, Funding stage
Oct 31, 2026Montclare research agents
Hiring Velocity
Headcount, Headcount growth
Nov 3, 2026Montclare research agents
Technical Output
Research papers, GitHub activity
Nov 3, 2026Montclare research agents
News Sentiment
News mentions, News sentiment
Nov 3, 2026Montclare research agents
Partnership Signals
Enterprise partnerships, Distribution partners
Nov 3, 2026Montclare research agents
Revenue Indicators
ARR estimate, Revenue growth
Nov 3, 2026Montclare research agents
Leadership Signals
CEO tenure, Founder-led
Nov 3, 2026Montclare research agents
Competitive Position
Category rank, Market share
Nov 3, 2026Montclare research agents

Why this Bluescore?

6 dimensions, each scored 0–10 against all — companies. Each adds its weight × score to the Bluescore — see methodology

D1 · Business Model & Revenue (21%)
3.6
+7.7 of 21 pts · 19th pct
D2 · Product Depth (21%)
5.3
+11.2 of 21 pts · 64th pct
D3 · Data & Model Moat (19%)
3.5
+6.7 of 19 pts · 25th pct
D4 · Talent & Research (16%)
3.0
+4.8 of 16 pts · 41th pct
D5 · Customer Adoption (13%)
6.2
+8.0 of 13 pts · Top 12%
D6 · Investment Momentum (10%)
4.6
+4.6 of 10 pts · 50th pct

Risks

Usage-based credits and per-action fees can push spend well above the base plan
Medium
Reliance on third-party data providers and LLM vendors affects data quality, cost and continuity
Medium
Using scraped and third-party personal data raises GDPR and privacy compliance questions
Medium
Fast release pace and legacy plan sunsets may force costly workflow rebuilds
Low
Faces competition from Apollo.io, ZoomInfo, 6sense and newer agentic GTM startups like Landbase
Low
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